Not any more

Oh Canada: The Blue Jays need a new look

In Canada, Sports, Toronto on August 9, 2011 at 21:55

Just a tad…

A new General manager in Alex Anthopoulos, a bunch of new players including Brett Lawrie and Colby Rasmus, could we see a hint of 1992 and/or 1993?  Nope we’re just changing our uniforms…maybe we could get rid of that damn mascot Ace…next!


You can read full article in the Toronto Star here–jays-making-a-uniform-change

Jays players, who wore red caps during the Canada Day weekend series in Toronto, could have a more pronounced maple leaf and red and white colours on the uniform to capture characteristics of the Canadian flag. The Jays have been wearing a bright red maple leaf on the right sleeve of their uniforms since the 2009 season.

With Canadian Brett Lawrie making his home debut Tuesday at the Rogers Centre, the Jays are also anxious to boost emphasis on their national marketing plan in Canada.

That plan blossomed during the World Series years in 1992-93, and saw the Jays play exhibition games in Western Canada. The club this year opened a minor league team in Vancouver and visits seven Canadian cities with a baseball training program featuring former greats like Robbie Alomar and Duane Ward.

Now, Lawrie may help spearhead the latest initiative to boost sales with a new design.

“Part of it is . . . we’ve put a team in Vancouver and we’re also trying to get as much TV exposure in Canada as we can,” Jays president Paul Beeston said. “But still, we have to perform on the field, that’s our best marketing tool.”


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